This download can take time. You can select the font for your email content in Klaviyo’s template builder, in the “Styles” section. Say we wanted to use Lato in an email, if we can. Click Compose. So let’s do that. Google has a wonderful collection of free open-source fonts available and, if you know the magic spell, they can be used in Microsoft Office, Windows or Mac. It’s essential to ensure that your branding and designs are not only creative and memorable, but remain the same when viewed on different devices. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. For more tips on web fonts, see our handy guide. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails. Default Android mail app (not the Gmail app). In the right column, you’ll see the settings for that Google Fonts … There are several services that provide web fonts for email, but we find Google Web Fonts to be the least complicated and they also come for free. Examples of web fonts include the popular simple and clean looking Open Sans to the distinctive Roboto Slab or the stylized Lobster: However, when it comes to email, support for web fonts for email is very limited, and incorporating them into your designs can present some interesting challenges. Adding a CDN for your static assets like self-hosted fonts improves performance, definitely. © 2016-2019 Retention Commerece. This is because the use of web fonts in email is often seen as redistributing the font. In the bottom right, tap Compose . What if a certain font directly connects with your branding? After adjusting and applying the code it should look like this. When you find the font you want to use on Google Fonts service, follow these steps to implement the font in your email template. You should seek the advice of professionals prior to acting upon any information contained in the Content. Go to your iPhone or iPad Settings. Email clients that do support custom fonts are Apple Mail, iOS Mail (the default email client for iOS devices), and the default email client for Android devices. Mail, and @media screen{ Using web fonts has its advantages and challenges but, if you have a large audience reading your email on Apple devices and are careful, you can take advantage of the added design flexibility without running into some of its problems. Custom web fonts allow for this. This blog provides general information and discussion about email marketing and related subjects. This is because most email clients strip out the head of HTML where the web font is specified, on send. This allows designers the creative freedom to design and use the type of fonts that best connect with their branding. Specifically, these clients do not support web fonts: More information about font support can be seen in this guide. Article first published in December 2012, updated April 2019. You may find that your email program uses one of these styles as a default. The first important thing you need to remember is that you only need to apply the custom code in the first “Text Block” of the email template and the font will change for entire email. How to Use Google Fonts and Custom Fonts in your Form Last Update: June 7, 2019. There are several web font hosting services. . If not, they will be among the choices available in the program. The author also compares Google Fonts with CDN to self hosted fonts for repeated usage, which is comparing apples with pears. The next resources (CSS, JS, images, …) are blocked while loading fonts.You must wait for loading fonts completely, then these resources continue loading. If you inspect the stylesheet, you will notice one or more @font-face rules defining the font, as well as several links to download various formats of the font. What happens when you have recipients who don’t use these email clients? One of the significant concerns about using web fonts is whether or not they’re supported by different clients. If you have been provided fonts to use for the email, you can host them on your own server and use the @font-face rule.   .webfont { All you need to do is include a small code snippet and you are off to the races. There are 3 simple ways to add google fonts into your code : … Web fonts on websites give designers undeniably better creative options. For many browsers, the web font will start downloading once in the CSS selector that corresponds with the DOM connected node. src: url( format('woff2'); As with many things email, the use of web fonts comes with its own particularly annoying problem. Review our cookie information to learn more. In the wp-rocket blog post, all replies disagree with the author in the comment section. Some fonts are more web safe than others. Google Web Fonts provides you with a wide library of free fonts as well as an intuitive user interface to generate the necessary font stylesheet to insert into your email. Navigate to “EMBED” and click on “@IMPORT” to find the import URL of the font. Just have a glance at this article to know how to change fonts in Gmail. At the bottom of the message, click Formatting options . The remaining popular email clients have either nonexistent or limited support for web fonts. Google Web Fonts provides you with a wide library of free fonts as well as an intuitive user interface to generate the necessary font stylesheet to insert into your email. Although Google fonts won’t display if images are blocked, there will always be fallbacks used instead, for example, sans serif. One drawback to this approach is that you may have to run some tests to ensure that the fonts are compatible with the email clients you intend to support. ; The first drawback will make your website load slower.That’ll make your Google PageSpeed Insights scores decrease, so does the SEO scores. However, licensing for use in email isn’t quite as widespread. On your computer, open Gmail. Double tap the text you want to format. You can manage your cookie preferences at any time. . The next thing is that you need to specify for which HTML elements this font will affect. Campaign Monitor makes it easy to attract subscribers, send them beautiful email campaigns, and see stunning reports on the results. }. All computers come with pre-installed fonts that are considered to be “web safe.” Arial, Times New Roman, Georgia, Courier, and Verdana are often the default fonts for many devices and operating systems. This is Google hosted service that is free to use and contains nearly 1000 fonts for you to choose from. Go do the normal Google Fonts … Steps to change fonts in Gmail: Step 1: First you need to open your Gmail login page. After clicking on the “plus” sign, a black bar will appear at the bottom of the page and it will say “1 Family Selected”. There are only a small number of email clients that can send any web or Google fonts. Google Web Fonts offer a wide variety of free fonts (over 600) and an easy-to-use interface which helps to generate the font stylesheet for your email. Using custom fonts in your email can improve the overall look and feel, especially if it’s consistent with your website or the typography you use in your branding. These fonts don’t have to be installed into a computer or mobile device because, as soon as the page is loaded, so are the fonts in use. Once you have found your font, click on the quick use button. Combine rules to create powerful Segments in Klaviyo. We cover 10 things you need to know about web fonts in email to become…, We look at interesting font-stacks and examples, plus foreign-language campaigns. Apply the line of code. Next, click on the … You can then use the Google Fonts API to have the custom served to your subscriber from the server. All rights reserved. In order to showcase the mood behind the information that is written, we have wide variety of google fonts available. Using web fonts is a creative way to stand out from the crowd of standard-looking emails. On your computer, open Gmail. The URL that you’ll need is inside the brackets. There are ways to get around this, though, such as ensuring that you preload fonts with a cross-origin attribute. You could make Outlook render your selected fallback font by hiding the linked stylesheet from Outlook by wrapping it within an Outlook conditional comment. All major webmail email clients such as Gmail, Yahoo! Sign-up to get our latest ecommerce marketing and automation guides! Change font size. Search for your Google font here: How to Adjust Google Fonts for Individual Posts and Pages.


. 12 thoughts on “Can I Add Google Fonts to My Email Design Toolbox Yet?” Frans says: November 5, 2013 at 3:07 pm We’ve tried Google Fonts multiple times in our mailings, but we keep encountering a problem: The mail won’t show the Google font or the fallback fonts when opened in Outlook 2007. Before deciding whether or not using web fonts in your email campaign is a good idea, it’s important to understand what web fonts are. The best support for web fonts come from the Apple ecosystem: iOS Mail and Apple Mail. Therefore I wouldn't compare this. You should also make sure to select an appropriate fallback web font or “web safe font,” so that email clients that don’t support web fonts will use one that comes pre-installed. These web safe fonts are already available in Klaviyo. Aside from using a JavaScript font loader, which definitely won’t work in email (no email client will be executing JavaScript), ultimately it comes down to @font-face in CSS. You can create a text style that will be applied to all new emails you write. Due to some font problems, I have decided to use google fonts in the signature, so my expectation is whenever I send an email, and the font link is available in the signature, the receiver email client will automatically download the font from Google … Things start to get a bit tricky when a designer wishes to use a less popular font. Drag and drop a Text Block at the very top of your email template. If you’re adventurous or you require that extra brand fidelity for your emails, and don’t mind carefully selected fallbacks for clients that don’t support web fonts, then read on. There are 877 Google Font families currently available at And for many web font services, this goes against their EULA (End User License Agreement). Add text to your message. Just a Little @Import… I’ve chosen two fonts that I want to import from Google Fonts, Lobster & Droid Sans. The use of unique, compelling typography reflects the brand identity of the website. Familiar fonts like Arial, Verdana, Calibri, and Times New Roman all work well for professional emails. Format your email. Click on the bar to expand the options. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. If standard fonts work for your branding, you can simply use the handful of fonts that are considered “web safe fonts” which will be rendered properly in most of the email clients and devices. Delete the sample text from the block and click on the “Source” button on the top right corner. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. However, using a linked font stylesheet is the most straightforward option and has the highest compatibility. To get around this, designers can use web fonts. Although you can add the code in any of your text blocks and it will work fine, we recommend creating a new text block only for this purpose. Since not all email clients support custom fonts, it’s worth researching the breakdown of your audience by email client, which you can view in Klaviyo’s Deliverability Reports . Outlook will ignore the linked stylesheet above and, since it regards the Lobster font as simply missing, it will fall back to the next font in your chain, which is Arial. If you want to use a font that is not in Klaviyo’s default font list, then our first recommendation is using Google Fonts. If you use a web font in your email, Outlook will ignore your fallback font and render your text using Times New Roman, a serif font, even though you might have specified sans serif fallbacks. Others have found different ways to address this quirk, such as using the font tag with the face attribute or overriding the web font styles in a CSS style block within a media query, as Outlook ignores CSS within media queries. Web fonts in email allow designers that creative platform. Why Google Web Fonts? But recently, things have changed. These fall-back fonts will take the place of the web font, should there be any issues. When you find the font you want to use on Google Fonts service, follow these steps to implement the font in your email template. Is there a way to link a Google Web Font to or embed in such an email but still maintain a broad acceptance (appropriate rendering) among email clients? Consider Hosting Google Fonts Locally. Making the web more beautiful, fast, and open through great typography All major email clients, such as Apple Mail, Microsoft Outlook (most versions), Lotus Notes, Thunderbird, Android, and iOS devices use Google fonts in emails. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. Using web fonts in email (Dec. 2012) Web Fonts (permanent resource) The first link provides examples on how to do this, while the second one has informaiton about email client support & compatibility with this feature. Obviously you can use any font you like. The various incarnations of the Gmail mobile apps. Instead, we always get Times New Roman. The trick is to not have Outlook register the font in the first place. Choosing the right font for your email has never really been a difficult task. These numbers highlight the fact that having creative and innovative emails is essential. To import the custom font, you need to enter the font’s URL into this line of code: If we break down this line of code, you can see that: After you add the necessary information in the code, you can proceed to applying it in your email template. Aside from the built in fonts, JotForm also supports "@" at-rules e.g. StyleCampaign provides a good primer on this. It is best to have “fall-back” fonts for each web font. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. Step 2: Now type or paste your text into the Google Fonts block. Google Fonts has over 900 custom fonts for you to choose from and makes it relatively easy to use in your email campaigns. Stick to the classics. This is Google hosted service that is free to use and contains nearly 1000 fonts for you to choose from. Using Google fonts in ActiveCampaign Email Editor requires you to first get the font from Google. Google gives you the option to add a myriad of beautiful fonts into your email, and they take care of all the heavy lifting. Change your default text style. However, what if you want to be a bit creative with your fonts? Statista highlights that over 281 billion emails were sent and received each day in 2018. You can do this with the following snippet: