Berger, J. Jual Contagious : Why Things Catch On dengan harga Rp230.000 dari toko online OldyGoodies, Jakarta Barat. Jonah Berger’s book, ‘Contagious: Why Things Catch On‘ breaks down the ingredients that makes stuff spread. APA Citation. Chicago Style Citation. Inner Dec 18, 2016 - A board with posts inspired by Jonah Berger's book Contagious: Why Things Catch On. Critical Theme In Contagious: Why Things Catch On, Jonah Berger determines content can become viral by improving its social currency, associating the product with triggers, invoking emotion, increasing public presence, attaining practical value from the product, and stories revolving around the item. . But while people focus on the story itself, information comes along for the ride.” “Virality isn’t born, it’s made.” Contagious . Summary by Kim Hartman . Jonah Berger knows how to write a great book… and drop some pretty cool lines. Quotes. "Contagious contains arresting -- and counterintuitive -- facts and insights. They think in terms of narratives. . Summary of Contagious: Why Things Catch On By Jonah Berger 1-Page Summary The book starts by laying out what the author believes are the Six Principles of Contagiousness called STEPPS: social currency, triggers, emotion, public, practical value, and stories. . By Jonah Berger . All those questions lead me to one of the most practical books on marketing that I ever came across – “Contagious: Why Things Catch On” by Jonah Berger. --Chip Heath, co-author of Made to Stick and Decisive "Think of it as the practical companion to Malcolm Gladwell's The Tipping Point." Learn More. Simply highlight the text you'd like to annotate and click Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. It may not seem like it, but we are constantly trying to make ourselves look better to others. When a brave … --Tasha Eichenseher "Discover ""[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. It’s a topic also covered by Dr J onah Berger in his New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. I can’t speak for anyone else and I strongly recommend you to read the book in order to fully grasp the concepts written here. --Glenn C. Altschuler "The Boston Globe" "[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Berger, J. Contagious: Why Things Catch On.New York: Simon & Schuster Paperbacks. You'll also discover the key principles, or six SUCCESs” factors that make messages stick. Contagious combines groundbreaking research with powerful stories. Jual beli online aman dan nyaman hanya di Tokopedia. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. Discover how six basic principles drive all sorts of things to catch on. . To win a signed copy of Contagious: Why Things Catch On and Genius swag, add an annotation to this chapter of the book! Berger attempts to explore these mechanisms closer. . Similar to Malcolm Gladwell's, The Tipping Point, which was published in 2000, Contagious … Berger, Jonah. Contagious: Why Things Catch On reveals the secret science behind why products, services, and ideas become popular. . This is a summary of what I think is the most important and insightful parts of the book. Contagious – Why Things Catch On Author: Jonah Berger Publisher: Simon and Schuster Publication: 2013 Ever since Gladwell’s Tipping Point, the business press has been adding flesh to the bare bones theory that what make’s a product or idea ‘go viral’ is 1) The Law of the Few (seed with influencers), 2) The Stickiness Factor (play to […] Contagious will show you how to make your product spread like crazy." The book explores 6 principles involved in why things catch on: * social currency * triggers * emotion * public * practical value * stories These principles serve as a checklist for the creation of advertising, especially any advertising that attempts to be viral. Contagious: Why things catch on.New York: Simon & Schuster. "Courage is contagious. Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns." 1. “Stories carry things. In today's world, where things seem to rapidly go viral, given the presence of social media, Contagious: Why Things Catch On is a study of the various factors that result in this kind of popularity. by Kim Hartman This is a summary of what I think is the most important and insightful parts of the book. My notes Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. Quotes by Language. (PDF) . In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. Cari produk Management & Business Book Import lainnya di Tokopedia. Article from stephanie-williamson.com. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one … 38 people found this helpful See more ideas about berger, jonah, gamification education. Explore. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. Why things catch on . (2013). Explore 89 Contagious Quotes by authors including Billy Graham, Michelle Obama, and Tom Stoppard at BrainyQuote. It’s a great read filled with useful tips and ideas. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. In this book Jonah Berger talks about why things catch on or go viral in a sense. STEPPS: Social Currency Conversation topics people use to make themselves seem more appealing (knowledgeable) to others. Some products, ideas, services, and behaviors catch on and become popular while others falter. Jonah Berger outlines STEPPS which is an acronym for the steps he believes are the reasons of why things catch on and companies can use these to market their company and be successful with creating a buzz about their company or product. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. The best quotes of "Contagious: Why Things Catch On" “People don't think in terms of information. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. Here are our favourite Jonah Berger quotes for some fresh insights and inspiration. In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. We use social currency in our everyday lives. Praise For Contagious: Why Things Catch On… “Jonah Berger is as creative and thoughtful as he is spunky and playful. Contagious: Why Things Catch On is a favourite here at ReferralCandy. We will write a custom Book Review on “Contagious: Why Things Catch On” by Jonah Berger specifically for you for only $16.05 $11/page. What makes things popular? . A lesson or moral. Jonah Berger is a marketing professor at the Wharton School at the University of Pensylvania who studied how the content not only becomes popular but how it gets shared for many years. I can't speak for anyone else and I strongly recommend you to read the book in order to fully grasp the concepts written here. . Contagious: Why Things Catch On. . Apr 28, 2017 - Get the full recap on our first book of The Bookshelf, Contagious: Why Things Catch On by Jonah Berger. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. . (2012). Why do some things get more word of mouth than others, and how, by understanding that science, can we make our own stuff more successful? 301 certified writers online. contagious why things catch on - jonah berger ... ... good Contagious: Why Things Catch On Publisher: Simon & Schuster Author: Jonah Berger Price: $26.00 Format: Hardcover Length: 256 pages ISBN … You'll explore the science behind why some things become popular while others fail. Jonah has spent over 15 years studying how to get more word of mouth, how social influence works and how it drives products and makes ideas catch on. 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